Spark451’s Latest College-Bound Student and Parent Survey Results

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55%

of students said that they were motivated to apply because they received an application fee waiver

65%

of parents said they'd consider encouraging their child to change schools if they received a more attractive offer from another institution

50%

of parents said direct mail was the most impactful/memorable type of marketing materials they saw during college search

52%

of students said that it's OK for colleges to text them right after they inquire, with 34% saying it’s ok at any time

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About Spark451


Spark451, a Jenzabar company, is a higher education enrollment strategy, technology, and marketing firm that combines creativity with powerful technology to achieve measurable results. With a mission to help colleges and students fuel their future, the firm integrates a multitude of communication channels and platforms for effective enrollment marketing, student search, creative services, and digital media. Since 2011, Spark451 has worked with over 200 colleges and universities nationwide.