Spark451’s Latest College-Bound Student and Parent Survey Results

elm-pg-billboard-form-centered *spark-jenzabar_bg


of students said that they were motivated to apply because they received an application fee waiver


of parents said they'd consider encouraging their child to change schools if they received a more attractive offer from another institution


of parents said direct mail was the most impactful/memorable type of marketing materials they saw during college search


of students said that it's OK for colleges to text them right after they inquire, with 34% saying it’s ok at any time

Feature Teaser

About Spark451

Spark451, a Jenzabar company, is a higher education enrollment strategy, technology, and marketing firm that combines creativity with powerful technology to achieve measurable results. With a mission to help colleges and students fuel their future, the firm integrates a multitude of communication channels and platforms for effective enrollment marketing, student search, creative services, and digital media. Since 2011, Spark451 has worked with over 200 colleges and universities nationwide.