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Spark451’s 2020 College-Bound Student Survey Results

48%

of students are likely to click on online ads from a college.

46%

of students reported using a voice assistant such as Siri and Alexa as part of their college search process.

Instagram

is the top social media channel used by today’s college-bound students.

79%

of students began searching for colleges after their sophomore year.

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Spark451 is a strategic marketing and technology firm focused on higher education. We specialize in enrollment marketing, student search, creative services, and digital media. As marketing experts, we integrate a multitude of communication channels and digital platforms for effective student recruitment, advertising, and media.