Spark451’s Latest College-Bound Student and Parent Survey Results

Thousands of graduating high school seniors and their parents from across the U.S. responded to our Summer 2023 surveys on the college selection process! Download both full reports to access all of the findings, brought to you by Spark451's Education Research Division.

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Sneak Peek:
A Few Key Takeaways From The Surveys

55%

of students said that they were motivated to apply because they received an application fee waiver

65%

of parents said they'd consider encouraging their child to change schools if they received a more attractive offer from another institution

50%

of parents said direct mail was the most impactful/memorable type of marketing materials they saw during college search

52%

of students said that it's OK for colleges to text them right after they inquire, with 34% saying it’s ok at any time

About Spark451

Spark451, a Jenzabar company, is a higher education enrollment strategy, technology, and marketing firm that combines creativity with powerful technology to achieve measurable results. With a mission to help colleges and students fuel their future, the firm integrates a multitude of communication channels and platforms for effective enrollment marketing, student search, creative services, and digital media. Since 2011, Spark451 has worked with over 200 colleges and universities nationwide.

Spark451

865 Merrick Avenue, Suite 451

Westbury, NY 11590
Tel: 516.442.4650
Email: info@spark451.com

Spark451’s Latest College-Bound Student and Parent Survey Results

Thousands of graduating high school seniors and their parents from across the U.S. responded to our Summer 2023 surveys on the college selection process! Download both full reports to access all of the findings, brought to you by Spark451's Education Research Division.

Sneak Peek:A Few Key Takeaways From The Surveys

55%

65%

50%

52%

About Spark451

Sneak Peek:
A Few Key Takeaways From The Surveys